Category Archives: general

Using Visual Content in Social Media: 6 Things to Know

Visual content in social media can mean more than just images. Today, with more connectivity than ever, people are liking and sharing videos faster than ever. If a picture is worth a thousand words, a video may be worth a million. Here’s what you need to know when using visuals in your social media posts:

7 Reasons Why Video is the Most Important Marketing Tool Available Today

Video is taking the web by storm. With the advent of stream-on-demand and the proliferation of videos across social media and various devices, video is quickly becoming the preferred way of consuming content online. But how can you use this to your marketing advantage? Let’s take a closer look at how video can eclipse design and even copy as the most versatile tool in your marketing arsenal.

The Connection Between Great Video and Success in Sales

Are some salespeople simply born successful? Or are great salespeople made? At ARCreative, we believe that true greatness in sales has as much to do with the tools as the people who use them, and that you’re only as good as the tools you have at your disposal. So what does video have to do with it? Video is a sales tool like any other, but how can you use it successfully? Let’s take a look:

The Importance of Visual Content in Smart Phones

Today’s users are on-the-go now more than ever. That means content has to be consumable, attention-grabbing and engaging – and do so quickly. Smartphones are becoming even more sophisticated and able to load and play a variety of content. According to a survey from DemandGen on B2B content preferences, it turns out that buyers want short, visual, more optimized content.